About Bert:

Lambert (Bert) Simonovich brings over 40 years of experience in high-speed signal integrity and hardware design to Lamsim Enterprises Inc., which he founded in 2009. He has built his reputation by solving complex engineering challenges and delivering practical, innovative solutions for telecom and networking systems.

Before launching Lamsim Enterprises, Bert spent 32 years at Bell Northern Research/Nortel in engineering and leadership roles, where he helped pioneer advanced technologies—including a non-contact, point-to-multipoint interconnect midplane solution for Nortel's XA-core platform. He later joined Ciena as a Signal Integrity Advisor, supporting multiple routing and switching platforms and playing a key role in the development of their first 56G/112G PAM-4–based products.

Bert’s technical contributions extend beyond corporate roles. He invented the “Cannonball” roughness model—now used in several commercial EDA tools—and has authored numerous industry papers, earning six DesignCon Best Paper Awards, one finalist mention, and three nominations for DesignCon Engineer of the Year.

A Senior Member of IEEE and a Keysight Certified Expert, Bert is actively involved in the technical community as a member of the Signal Integrity Journal Editorial Advisory Board and DesignCon’s Technical Program Committee. At Lamsim Enterprises, he continues to offer consulting in SI serial link channel modeling, backplane architecture, PCB design, and high-speed characterization—always with a focus on quality, clarity, and collaboration.

For more information, email us at: info@lamsimenterprises.com

Keysight Certified Expert:

We are proud that Bert Simonovich was nominated and selected for the  Keysight Certified Expert (KCE) program since February 2014. Formerly known as the Agilent Certified Expert program, the KCE program recognizes individuals who have demonstrated a high level of expertise in the application of Keysight EEsof EDA design tools. Engineers who have acquired a depth of theoretical and practical knowledge, in applying these tools for successful product design and modeling, are eligible to be invited to participate. This program is designed to formally acknowledge their technical accomplishments.

More information can be found here.